Native by Urban Company Unveils M3 Series Water Purifiers in India, Promises Reduced Maintenance

Homegrown services giant Urban Company has introduced its latest line of water purifiers under its sub-brand, Native, in the Indian market. The new M3 and M3 Pro series aim to redefine household water purification with an emphasis on reduced maintenance and advanced monitoring capabilities.

A standout feature of the M3 series is its long-life filters, which the company claims can operate for up to three years without needing routine servicing or replacement. This extended lifespan is projected to significantly lower maintenance expenses for consumers, with potential savings of up to ₹26,000 over a nine-year period, according to the company.

Beyond durability, the Native M3 purifiers integrate smart monitoring functionalities. While specific details were not provided, this typically involves real-time tracking of filter health and water quality, offering users greater control and peace of mind regarding their drinking water. The focus appears to be on a hassle-free ownership experience, minimizing the need for frequent professional intervention.

The launch comes at a time when access to clean drinking water remains a critical concern for many households across India. By offering a premium RO solution with reduced operational costs, Urban Company's Native brand is positioning itself to cater to a growing demand for reliable and economical water purification systems in the country. This move also strengthens Urban Company's footprint beyond services into product offerings.